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Jennifer Allen

Glowcations replace traditional spa trips as beauty-focused travel surges

Suitcases now leave room for serums and sheet masks, as glowcations, a travel trend centered on skincare and beauty treatments, appear on travel plans. The interest in the concept is rising among younger travelers, with about 38% of Gen Z planning to seek out beauty treatments and skincare stores while

Travelers trade spas for soil as farm charm shapes 2026 bookings

As winter lingers across much of the United States, a different kind of spring planning is already taking shape. Agricultural calendars, from bud break to calving and planting, operate on fixed schedules regardless of when travelers book. That timing pressure helps drive growing demand for hands-on farm and field

From church halls to restaurants, fish fries fill the calendar

Every Friday during Lent, frying pans across the United States work like clockwork as Catholics skip meat and reach for fish instead. A religious practice of abstaining from meat on Fridays steered many tables toward seafood and grew into the beloved fish fry custom. Today, the crackle of battered cod

From stews to sweets, Guinness finds new life beyond the glass

Some cooks reach for broth when building flavor, while others reach straight for a bottle of Guinness. The iconic Irish stout still fills pint glasses, but it’s also poured into simmering pots and mixing bowls across American kitchens. From savory braises to rich desserts, the dark beer has carved

Guinness is the unofficial flavor of St. Patrick’s Day in American kitchens

St. Patrick’s Day turns American kitchens and pubs foamy and festive, with Guinness as the unofficial flavor of the celebration. The iconic Irish stout long poured behind the bar also moves into home cooking, trading the pint glass for the pot as the holiday arrives. From slow-simmered stews

Guinness demand climbs as St. Patrick’s Day celebrations gain momentum

Each year, the iconic Irish stout returns to countless glasses as Americans gather to raise a toast to Irish heritage. More than 10 million glasses of Guinness make their way around the world each day, and the demand grows heavier as St. Patrick’s Day approaches. Bars and retailers across

Pi Day brings discounts as brands compete for attention

Math rarely starts a shopping rush, but Pi Day pulls it off every March 14. As the date lines up with 3.14, restaurants, bakeries and convenience chains roll out $3.14 deals, turning the digits of pi into a fast-moving day of pizza promos, pie specials and app-