Home Is the New Stadium: 77 Million U.S. Soccer Fans Prefer Watching Matches From Their Couch
New Govee research shows fans are choosing comfort, control and better watch-party setups, as smart lighting becomes part of the modern match day atmosphere
* 53% of U.S. soccer tournament viewers prefer watching matches at home — equivalent to an estimated 77 million fans nationwide
* 67% of U.S. soccer
