Remember when people avoided being sell-outs? We don’t.
A recent advertising trend has taken hold, and it may be here to stay. A few weeks ago, the iconic group “Bone Thugs-N-Harmony” was bought out. After striking a deal with Buffalo Wild Wings, “Bone Thugs-N-Harmony” changed its name to “Boneless Thugs-N-Harmony” — a move to drum up attention. Haha get it? I digress.
The band, which has been around for nearly three decades and became a household name associated with early ‘90s hip hop, changed its name on a whim (and for some financial gain). It appears that this move is beginning to set a trend. As of Monday, March 9, pop star Ariana Grande changed her name to Ariana Venti due to a recent Starbucks sponsorship. Although Venti said in a tweet that it is a “strategic deal,” it is obvious the star is just doing it for the bucks. Get it?
More than just changing her name, Starbucks has also purchased the rights to name her next album. Shortly after the announcement, a small subset of possible titles were leaked by Rolling Stone. Potential album names include: “PSL: Pumpkin Spice Lyrics,” “Caramel Macchiato and Saucy Undertones,” “Cake Pop-star” and “Vanilla Bean(ie SZN) Frappuccino.”
A few days after announcing the deal, Venti was reportedly seen slurping down a macadamia milk vanilla latte at a City Brew — location undisclosed. A Starbucks spokesperson commented on the sighting, saying, “Myself and the entirety of the Starbucks community is incredibly disappointed in Ms. Venti’s actions. After her feckless decision, I have personally asked our lawyers to look into dissolving the contract. Apparently names can be purchased, but loyalties cannot.”
The Exponent reached out to Venti for comment, but she declined the request.
In a world where most everything is for sale, it seems inevitable that personal identities would eventually be added to the list. It will be interesting to see if this trend will become commonplace or merely a fad. As of now, no other artists have hopped on the “sell-out” bandwagon.
It’s important to remember in times like these, we as fans have the power to voice our opinions. That’s why we as Arianators will not support her music until this fever dream is over. We will not become Ventists.