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dietary fiber

Most Americans fall short on fiber — and the food industry sees an opening

Fiber has become the nutrition story of 2026. After years of protein dominating grocery aisles, restaurant menus and social media feeds, a rival macronutrient has taken hold, one that most Americans are critically short on and that the food industry is moving fast to capitalize on. The numbers are stark.

Your body already has a built-in weight loss system that works like Wegovy, Ozempic and Mounjaro – food and your gut microbiome

Your body already has a built-in weight loss system that works like Wegovy, Ozempic and Mounjaro – food and your gut microbiome

(SEATTLE) Wegovy, Ozempic and Mounjaro are weight loss and diabetes drugs that have made quite a splash in health news. They target regulatory pathways involved in both obesity and diabetes and are widely considered breakthroughs for weight loss and blood sugar control. But do these drugs point toward a root

In the online 'maxxing' era, what's the deal with fiber and protein?

In the online 'maxxing' era, what's the deal with fiber and protein?

First it was protein, now it's fiber: the "maxxing" mindset has permeated social media, as wellness influencers insist that loading up on certain nutrients is the key to vitality and a life-changing gut glow-up. These viral diet trends rooted in extreme optimization are impacting

Skip the keto diet and eat the bread

Skip the keto diet and eat the bread

Due to its rapid weight loss effects, the ketogenic — or keto — diet has gained significant popularity in the health and wellness community. However, for most people seeking to lose weight, the drawbacks outweigh the benefits. Though wellness blogs and online influencers love talking about the potential benefits of going keto

Rising GLP-1 Use Linked to Protein, Fiber and Vitamin Deficiencies, Study Shows

Rising GLP-1 Use Linked to Protein, Fiber and Vitamin Deficiencies, Study Shows

Nearly one in four U.S. households reports using a GLP-1 medication, and projections suggest that figure could rise to 35 percent by 2030. However, new research shows many users may not be getting enough essential nutrients when taking these drugs, causing concerns about vitamin and mineral deficiencies as

The unglamorous nutrient suddenly winning the hearts of Gen Z

The recently published Dataessentials 2026 Food Trends Report finds more than half of American consumers are interested in high-fiber foods and drinks. For Generation Z, interest jumps to 60%, driven by concerns for whole body wellness and social media trends. For decades, dietary fiber was the ultimate nutrition wallflower.

Fiber, Mood Support and Gut Health Set to Shape Food Trends in 2026

As food and beverage companies plan for 2026, flavor and convenience are no longer the only priorities. Many brands are creating products with added health benefits as shoppers seek foods and drinks that offer more than basic nutrition. Analysts and trend reports indicate that consumers are increasingly looking for products