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matcha

Cold foam tops everything now, from coffee to cocktails

Cold foam takes over the iced-drink season as it moves across a wider range of cold drinks in warmer weather. The once-simple topping now drives drink upgrades across sodas, chai, matcha and cocktails, turning almost any cold drink into a two-layer order. The cold foam beverage system

Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time

Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time

(LOS ANGELES) “Matcha mania” shows no signs of slowing, with global demand pushing “supply chains to the brink,” as Australia’s ABC News reported in July 2025. The powdered drink retains a massive following in Tokyo, where long lines of customers snake out of The Matcha Tokyo on any given

Green still sells as cafes search for the next matcha

Matcha expands its bright green color across lattes, cookies and soft serve while operators quietly scan the horizon for the next breakout flavor. As it dominates cafe counters and bakery cases, brands waste no time testing what could follow and spark the same excitement. From roasted brown brews to vivid