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Mocktails and energy drinks fuel March Madness watch parties

March Madness watch parties tip off March 15 with a new game plan that trades hangovers for halftime stamina. As brackets bust and matchups run long, hosts and operators stack drink menus with mocktails, sugar-free energy cans and premium caffeine to keep fans alert through every upset and overtime

Italian aperitivo culture gains ground in American homes

Trade the usual game-day wings for a chilled spritz and a bowl of olives, as the 2026 Winter Olympics introduce Italian aperitivo culture into American homes. The pre-dinner ritual finds a place at U.S. watch parties, offering a crisp pour while fans argue over who’s taking

Dr Pepper is a Fall Beverage

Dr Pepper is a Fall Beverage

It’s that time of year again — pumpkin spice lattes dusted with cinnamon and hot apple cider abound. But what if I told you there is another great spiced drink that works for any fall occasion? The drink in question, peppery and fresh, is the superior soda: Dr Pepper. Imagine