TikTok’s popular microdramas shrink TV into bite-sized chunks
Some of the hottest casting calls in Hollywood right now aren’t for Netflix, Disney or HBO.
They’re for TikTok.
In January 2026, TikTok rolled out PineDrama in the United States and Brazil, an app devoted to microdramas, also known as “verticals.”
Unlike TikTok’s traditional user-generated content,