Sign in Subscribe

alcoholic beverage

Spritz-style drinks dominate spring menus for patios and gatherings

Warm afternoons change what people order, moving spritz-style drinks to the top of cocktail menus. As patios fill and earlier occasions account for more beverage sales, bars and restaurants have more reason to feature a cocktail that is quick to serve and easy to carry across warm-weather dining.

‘Getting f-cked up by 12 o’clock’: St. Patrick's Day in Butte continues to draw college crowds

‘Getting f-cked up by 12 o’clock’: St. Patrick's Day in Butte continues to draw college crowds

A mass of people wearing every imaginable shade of green gathered in the streets of Butte last week to celebrate St. Patrick’s Day. Parade attendees wore beaded necklaces and carried lagers as they embodied the jolly Irish spirit. “We’re here for St. Patty’s Day to celebrate the

Spring equinox sparks a surge in botanical flavors

The spring equinox arrives on March 20, 2026, and food and drink operators already treat the seasonal shift as a cue for a new round of menus. Across coffee shops, quick-service chains and bars, floral and herbal notes are moving into drinks that now lead spring menus. Spring menus

Just thinking about tequila, whiskey or wine shifts your mindset – new research

Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey activates a masculine mindset, and wine primes a sophistication mindset. Those are the key takeaways of a new study my team and I

Mocktails and energy drinks fuel March Madness watch parties

March Madness watch parties tip off March 15 with a new game plan that trades hangovers for halftime stamina. As brackets bust and matchups run long, hosts and operators stack drink menus with mocktails, sugar-free energy cans and premium caffeine to keep fans alert through every upset and overtime

Survey reveals when different generations celebrate happy hour

Survey reveals when different generations celebrate happy hour

New research has revealed that three in five Americans agree that happy hour has evolved beyond the old after-work bar routine. A survey of 2,000 Americans 21+ split evenly by generation looked at how they’re redefining, modernizing, and still enjoying the age-old tradition of “happy hour.

Drunk monkeys? Chimps consume significant levels of alcohol in wild

Drunk monkeys? Chimps consume significant levels of alcohol in wild

By Stephen Beech Chimps really are "drunken monkeys" - and actively seek out alcohol in their native habitat, suggests new research. Urine testing confirmed alcohol consumption among wild African chimpanzees with 17 out of 20 containing alcohol byproducts, likely from fermented fruit in their diet. A breathalyser is impractical