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sun tanning

Tanmaxxing is the summer trend taking over social media — here’s what it actually involves

Tanmaxxing is taking over social media this summer, and the timing could not be worse. Young people are treating a deep, deliberate tan as a seasonal goal, timing sessions around UV-index windows and posting their progress online. The trend is growing quickly, and the data behind it is worth

Americans four times more likely to charge phones than apply sunscreen

Americans four times more likely to charge phones than apply sunscreen

Which screen wins your attention – your phone screen or sunscreen? According to a new study, Americans are four times more likely to remember to plug their phone in at night than they are to put sunscreen on daily. The poll of 2,000 U.S. adults revealed 53% frequently forget

Award season prep: The hidden beauty treatments powering red carpet and on-screen looks

Award season prep: The hidden beauty treatments powering red carpet and on-screen looks

Award season prep: The hidden beauty treatments powering red carpet and on-screen looks The red carpet is more than a photo op. It is the beauty industry’s most influential testing ground. Long before the stars arrive, a massive preparation cycle begins, setting the pace for global consumer behavior