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talker research

Do you know when Earth Day is? Most don’t

Do you know when Earth Day is? Most don’t

Only a quarter of Americans know when Earth Day is, according to new research. The survey of 2,000 American adults, conducted by Talker Research on behalf of Avocado Green Mattress, found that without context, 23% believed they could identify the specific date on which Earth Day is celebrated. That

Gen Z has the biggest sweet tooth of any generation

Gen Z has the biggest sweet tooth of any generation

Gen Z craves sweet treats more than any other generation, according to new research. A survey of 2,000 U.S. adults split evenly by generation explored the sweeter side of Americans’ palates. Results revealed that nearly three-quarters of the Gen Z (72%) need between one and six servings

What are the top travel do’s and don’ts?

What are the top travel do’s and don’ts?

Three in ten Americans said a stranger has fallen asleep on them during a flight in a recent travel survey. And nearly a fifth (18%) confessed they are actually guilty of leaning on a stranger and snoozing while on a plane in the past. With almost a quarter of respondents

Many Americans store belongings at parents’ homes after moving out

Many Americans store belongings at parents’ homes after moving out

Americans either leave behind or toss 42% of their belongings when they first move away from home, according to a new survey. The online survey of 2,000 U.S. adults living away from their childhood home, conducted by Talker Research on behalf of CubeSmart Self Storage, found the average

Why is it so hard to do nothing on vacation?

Why is it so hard to do nothing on vacation?

The hardest thing to do on vacation? Absolutely nothing, according to new research. Conducted by Talker Research for Margaritaville Vacation Club, a survey of 2,000 adults who have traveled in the past year looked at “the busy effect,” finding that more than half of those surveyed don’t know

Rising costs reshape meaning of engagement rings

Rising costs reshape meaning of engagement rings

Americans feel more pressure from society and social media to have an expensive engagement than from their own inner circles, according to new research. A survey of 2,000 U.S. adults in serious relationships, engaged or married revealed that 51% feel pressure from society as a whole and another

Why Gen Z trust customer reviews more than influencers

Nearly three-quarters (72%) of Gen Z say customer reviews are the most credible influence when engaging with a brand, according to a new national study of 2,000 consumers conducted by Walr on behalf of We are Talker. The findings show younger audiences now place greater emphasis on third-