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drink

Daytime cocktails gain popularity as brunch and early dining evolve

The day’s cocktail business is starting earlier as more Americans meet before nightfall to eat and drink. Brunch, happy hour and early dinner are pushing demand ahead of the dinner rush, prompting restaurants to rethink how they build and promote their drink menus. Earlier drink occasions are becoming important

Easter brunch shifts toward make-ahead dishes and low-stress hosting

Easter brunch gets a head start this year as hosts work ahead of the clock. Consumers planned to spend $23.6 billion on Easter in 2025, with food ranked as the second most popular purchase at 89%, keeping meals at the center of the celebration. As schedules tighten and gatherings

Spritz-style drinks dominate spring menus for patios and gatherings

Warm afternoons change what people order, moving spritz-style drinks to the top of cocktail menus. As patios fill and earlier occasions account for more beverage sales, bars and restaurants have more reason to feature a cocktail that is quick to serve and easy to carry across warm-weather dining.

‘Getting f-cked up by 12 o’clock’: St. Patrick's Day in Butte continues to draw college crowds

‘Getting f-cked up by 12 o’clock’: St. Patrick's Day in Butte continues to draw college crowds

A mass of people wearing every imaginable shade of green gathered in the streets of Butte last week to celebrate St. Patrick’s Day. Parade attendees wore beaded necklaces and carried lagers as they embodied the jolly Irish spirit. “We’re here for St. Patty’s Day to celebrate the

‘Peaky Blinders’ fans turn streaming night into a Shelby-style watch party

Tommy Shelby is back, and fans of “Peaky Blinders” are turning the film’s return into more than a routine streaming night. With “Peaky Blinders: The Immortal Man” arriving on Netflix on March 20, viewers have a ready-made excuse to recreate a hint of 1920s Birmingham at home, trading

Spring equinox sparks a surge in botanical flavors

The spring equinox arrives on March 20, 2026, and food and drink operators already treat the seasonal shift as a cue for a new round of menus. Across coffee shops, quick-service chains and bars, floral and herbal notes are moving into drinks that now lead spring menus. Spring menus

Just thinking about tequila, whiskey or wine shifts your mindset – new research

Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey activates a masculine mindset, and wine primes a sophistication mindset. Those are the key takeaways of a new study my team and I